For ten years, The Next Door’s Latino Outreach program had a grant specifically to combat drug and alcohol abuse through prevention. Basically, that means that we try to stop people (prevent people) from using alcohol and drugs, especially young people. Even though that grant has ended, many of our programs still work hard on this issue.
We also partner with other groups and this great billboard shows off one of these great partnerships. The Hood River Commission on Children and Families spearheaded this new billboard in Cascade Locks. It was designed by local 6th graders involved in Cascade Locks Against Drugs (CLAD) and says “Stay Healthy–Stay Active.”
I think it’s a great example of how to groups can work together to help the community. Research has shown that just as billboards are effective in convincing people to buy products, they are also effective in getting positive messages across.
Who wouldn't stop to read this small billboard? What a great design and even better message!
